The Tofino Destination Management Association, also known as Tourism Tofino, is Tofino's official not-for-profit destination marketing and management organization. It works in partnership with over 250 businesses and the local government.

Tourism Tofino is governed by its members through an elected volunteer Board of Directors.   It is contracted by the District of Tofino to provide visitor services and destination marketing, programs and projects.  View the 2017-2022 District of Tofino service delivery agreement with Tourism Tofino and the Tourism Tofino Bylaws.


To deliver sustainable growth for our members that contributes economic and social benefits for our community.


Tofino is deeply respected and sought out for the transformative experience of oneness.

board of directors

Strong leadership and guidance is provided to Tourism Tofino by its 13-member Board of Directors, representing a broad spectrum of Tofino's tourism industry. These board members volunteer their time and contribute extensive knowledge and experience to ensure that the organization is supported by its members, transparent and effective.

  • Secretary-Treasurer:  Ryan Orr
    Pacific Rim Navigators
  • Director:  Dave Tovell
    Pacific Rim National Park Reserve



  • Executive Director: Brad Parsell
    250.800.7380  ext. 101
    Contact the Executive Director to: Discuss Tourism Tofino’s strategic plan and annual tactical plan, destination marketing and management ideas, suggestions and concerns,  industry trends, statistics and research, and anything related to the operation and activities of Tourism Tofino.
  • Financial Administrator: High Tide Bookkeeping
    Contact to: Ask questions related to your invoice, follow up on payment, and answer any accounting/finance related questions.
  • Marketing Manager: Samantha Fyleris
    250.800.7380 ext. 103
    Contact Samantha to: Inquire about the marketing plan, leisure advertising, social media and content strategies and to discuss new and noteworthy happenings in Tofino and area for promotion.
  • Travel Media Relations & Business Development: Danielle Fox
    250.800.7380 ext. 109
    Contact Danielle to: Inquire about meetings, travel trade and group bookings and/or set up media and influencer visits to Tofino, fact checking and requests for assets for publication. Learn about opportunities for members to become involved in Tourism Tofino’s travel media hosting program.
  • Visitor & Member Services Manager: Jody Kirk
    250.800.7380 ext. 107
    Contact Jody to: Discuss Visitor Centre operations, arrange a familiarization tour of your business, learn about the Current Vacancies system, update website listings, list and promote your event through the online events calendar, request visitor information and apply for Visitor Centre employment.
  • Visitor Services Supervisor: Jess McGarry
    250.800.7380 ext. 107
    Contact Jess to: For Visitor Services information and assistance with guest bookings and inquiries.


Tourism Tofino’s mandate is to deliver sustainable growth for our members that contributes economic and social benefits for our community. We do this with destination branded marketing, visitor servicing and engagement, experience enhancement and development and destination development and management initiatives.

To become a Tourism Tofino member, you must first be a member of the Tofino-Long Beach Chamber of Commerce in a tourism-oriented membership category.   There is no additional fee for your Tourism Tofino membership.   Once your membership is confirmed your business will be linked directly to travel inquiries generated by our marketing and visitor servicing activities. These activities include targeted advertising, social media marketing, search engine optimization, travel-oriented editorial and visitor inquiry fulfillment.

Membership benefits include:
• one business listing and link on (600,000+ annual unique sessions)
• connection to Tourism Tofino’s social media audience (98,000 Instagram followers; 37,000 Facebook followers; 13,000 Twitter followers)
• Visitor Centre racking for a 4″ x 9″ brochure (54,000 visitors yearly)
• Visitor Centre referrals
• use of the current vacancies website tool (accommodations only)
• event advertising on
• access to visitor welcome and education tools
• access to tourism research
• connection to tourism industry information through Tourism Tofino’s ‘Industry News’ blog
• *voting rights for Tourism Tofino
• *ability to run for the Tourism Tofino Board of Directors
*Available to members situated within the Clayoquot Sound Region only

For more information email Jody Kirk  or  call 250-725-3414 ext.107


grants & funding

Tourism Tofino offers marketing support to events and festivals that increase non-peak season visitation, length of stay, visitor yield, and return trips, while aligning with the guiding principles in the District of Tofino's Event Strategy. This grant program is called the Tourism Tofino Marketing Support program, or TTEMS. Return here in November 2022 for the 2023 application.

The District of Tofino also supports events and festivals with the Event Support Grant. This grant supports existing and new events and festivals that meet the goals of the Tofino Resort Development Strategy and values of the Arts, Culture and Heritage Action Plan. Up to a maximum of $2500 is available to eligible applicants.

industry news

Our Industry News Blog allows us to provide you with timely information about Tourism Tofino’s activities, tourism trends, statistics and more.

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Available Positions:

Visitor Services Counsellor

For other Tofino employment opportunities visit:


Updated Highway 4 Road Closure Schedule at Kennedy Hill