The Tofino Destination Management Association, also known as Tourism Tofino, is Tofino's official not-for-profit destination marketing and management organization. It works in partnership with over 250 businesses and the local government.

Tourism Tofino is governed by its members through an elected volunteer Board of Directors.   It is contracted by the District of Tofino to provide visitor services and destination marketing, programs and projects.  View the 2017-2022 District of Tofino service delivery agreement with Tourism Tofino and the Tourism Tofino Bylaws.


To deliver sustainable growth for our members that contributes economic and social benefits for our community.


Tofino is deeply respected and sought out for the transformative experience of oneness.

board of directors

Strong leadership and guidance is provided to Tourism Tofino by its 13-member Board of Directors, representing a broad spectrum of Tofino's tourism industry. These board members volunteer their time and contribute extensive knowledge and experience to ensure that the organization is supported by its members, transparent and effective.

  • Chair:  Samantha Hackett
    Long Beach Lodge Resort
  • Vice-Chair:  Sabrina Donovan
    Pacific Sands Beach Resort
  • Past-Chair:  Shane Richards
    Surfgrove Campground
  • Secretary-Treasurer:  Ryan Orr
    Pacific Rim Navigators
  • Director:  Dena Cole

    Ocean Village Resort
  • Director:  Paul Cox
    Hotel Zed

  • Director:  Maureen Fraser
    Common Loaf Bake Shop
  • Director:  Rebecca Hurwitz
    West Coast Nest – operated by CBT
  • Director:  Charles McDiarmid
    Wickaninnish Inn
  • Director:  Tamara Neale
    The Hobbyist
  • Director:  Dave Tovell
    Pacific Rim National Park Reserve
  • Director: Keith Phillips
    West Coast Aquatic Safaris



  • Executive Director: Nancy Cameron
    250.800.7380  ext. 101
    Contact Nancy to: Discuss Tourism Tofino’s strategic plan and annual tactical plan, destination marketing and management ideas, suggestions and concerns,  industry trends, statistics and research, and anything related to the operation and activities of Tourism Tofino.
  • Financial Administrator: Sam Parent
    250.800.7380  ext. 102
    Contact Sam to: Ask questions related to your invoice, follow up on payment, and answer any accounting/finance related questions.
  • Marketing Manager: Samantha Fyleris
    250.800.7380 ext. 103
    Contact Samantha to: Inquire about the marketing plan, leisure advertising, social media and content strategies and to discuss new and noteworthy happenings in Tofino and area for promotion.
  • Travel Media Relations & Business Development: Danielle Fox
    250.800.7380 ext. 109
    Contact Danielle to: Inquire about meetings, travel trade and group bookings and/or set up media and influencer visits to Tofino, fact checking and requests for assets for publication. Learn about opportunities for members to become involved in Tourism Tofino’s travel media hosting program.
  • Visitor & Member Services Manager: Jody Kirk
    250.800.7380 ext. 107
    Contact Jody to: Discuss Visitor Centre operations, arrange a familiarization tour of your business, learn about the Current Vacancies system, update website listings, list and promote your event through the online events calendar, request visitor information and apply for Visitor Centre employment.
  • Visitor Services Supervisor: Jess McGarry
    250.800.7380 ext. 107
    Contact Jess to: For Visitor Services information and assistance with guest bookings and inquiries.


Tourism Tofino’s mandate is to generate customers for our members and economic benefits for our community, and we do this with destination branded marketing, visitor servicing, events funding and investment in programs that enhance the visitor experience.

To become a Tourism Tofino member, you must first be a member of the Tofino-Long Beach Chamber of Commerce in a tourism-oriented membership category.   There is no additional fee for your Tourism Tofino membership.   Once your membership is confirmed your business will be linked directly to travel inquiries generated by our marketing and visitor servicing activities. These activities include targeted advertising, social media marketing, search engine optimization, travel-oriented editorial and visitor inquiry fulfillment.

Membership benefits include:
• one business listing and link on (600,000+ annual unique sessions)
• connection to Tourism Tofino’s social media audience (96,000 Instagram followers; 36,000 Facebook followers; 13,000 Twitter followers)
• Visitor Centre racking for a 4″ x 9″ brochure (54,000 visitors)
• Visitor Centre referrals
• use of the current vacancies website tool (accommodations only)
• event advertising on
• access to visitor welcome and education tools
• access to tourism research
• connection to tourism industry information through Tourism Tofino’s ‘Industry News’ blog
• *voting rights for Tourism Tofino
• *ability to run for the Tourism Tofino Board of Directors
*Available to members situated within the Clayoquot Sound Region only

For more information email Jody Kirk  or  call 250-725-3414 ext.107


industry news

Our Industry News Blog allows us to provide you with timely information about Tourism Tofino’s activities, tourism trends, statistics and more.

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Tourism Tofino offers marketing support to events and festivals that increase non-peak season visitation, length of stay, visitor yield, and return trips, while aligning with the guiding principles in the District of Tofino's Event Strategy.
This grant program is called the Tourism Tofino Marketing Support program, or TTEMS.

Event planners, download the application form here:


Available Positions:

Visitor Services Counsellor

For other Tofino employment opportunities visit:


Updated Highway 4 Road Closure Schedule at Kennedy Hill