The Tofino Destination Management Association, also known as Tourism Tofino, is Tofino's official not-for-profit destination marketing and management organization. It works in partnership with over 250 businesses and the local government.

Tourism Tofino is governed by its members through an elected volunteer Board of Directors.   It is contracted by the District of Tofino to provide visitor services and destination marketing, programs and projects.  View the 2017-2022 District of Tofino service delivery agreement with Tourism Tofino and the Tourism Tofino Bylaws.


To generate customers for our members and economic benefits for our community, while recognizing our responsibilities to residents, the environment and our guests.


Tofino will be recognized as one of North America’s premier year-round destinations.

Board of Directors

Strong leadership and guidance is provided to Tourism Tofino by its 13-member Board of Directors, representing a broad spectrum of Tofino's tourism industry. These board members volunteer their time and contribute extensive knowledge and experience to ensure that the organization is supported by its members, transparent and effective.

  • Past-Chair:  JJ Belanger
    Crystal Cove Beach Resort
  • Secretary-Treasurer:  Sabrina Donovan
    Pacific Sands Beach Resort
  • Director:  Dena Cole
    Ocean Village Resort

  • Director:  Rebecca Hurwitz
    West Coast Nest – operated by CBT
  • Director:  Dave Tovell
    Pacific Rim National Park Reserve
  • Director: Jason Watts
    Stay Tofino Vacation Rentals


  • Executive Director: Nancy Cameron
    250.800.7380  ext. 101
    Contact Nancy to: Discuss Tourism Tofino’s strategic plan and annual marketing plan, destination marketing and management ideas, advertising, suggestions and concerns,  industry trends, statistics and research, and anything related to the operation and activities of Tourism Tofino.
  • Financial Administrator: Sam Parent
    250.800.7380  ext. 102
    Contact Sam to: Ask questions related to your invoice, follow up on payment, and answer any accounting/finance related questions.
  • Social Media & Content: Samantha Fyleris
    250.800.7380 ext. 103
    Contact Samantha to: Inquire about social media and content strategies and opportunities; request images or content for publication and discuss new and noteworthy happenings in Tofino and area for promotion.
  • Travel Media Relations & Business Development: Danielle Fox
    250.800.7380 ext. 109
    Contact Danielle to: Inquire about and/or set up media and influencer visits to Tofino, request assets and fact checking, learn about opportunities for members to become involved in Tourism Tofino’s travel media hosting program and plan a meeting or retreat.
  • Visitor & Member Services Manager: Jody Kirk
    250.800.7380 ext. 107
    Contact Jody to: Discuss Visitor Centre operations, arrange a familiarization tour of your business, learn about the Current Vacancies system, update website listings, list and promote your event through the online events calendar, request visitor information and apply for Visitor Centre employment.
  • Visitor Services Co-ordinator: Jess McGarry
    250.800.7380 ext. 107
    Contact Jess to: For Visitor Services information and assistance with guest bookings and inquiries.


Tourism Tofino’s mandate is to generate customers for our members and economic benefits for our community, and we do this with destination branded marketing, visitor servicing, events funding and investment in programs that enhance the visitor experience.

To become a Tourism Tofino member, you must first be a member of the Tofino-Long Beach Chamber of Commerce in a tourism-oriented membership category.   There is no additional fee for your Tourism Tofino membership.   Once your membership is confirmed your business will be linked directly to travel inquiries generated by our marketing and visitor servicing activities. These activities include targeted advertising, social media marketing, search engine optimization, travel-oriented editorial and visitor inquiry fulfillment.

Membership benefits include:
• one business listing and link on (400,000 annual unique sessions)
• connection to Tourism Tofino’s social media audience (74,000+ Instagram followers; 32,000 Facebook followers; 12,000 Twitter followers)
• Visitor Centre racking for a 4″ x 9″ brochure (35,000 visitors)
• Visitor Centre referrals
• use of the current vacancies website tool (accommodations only)
• event advertising on
• access to visitor welcome and education tools
• access to tourism research
• connection to tourism industry information through Tourism Tofino’s ‘Industry News’ blog
• *voting rights for Tourism Tofino
• *ability to run for the Tourism Tofino Board of Directors
*Available to members situated within the Clayoquot Sound Region only

For more information email Jody Kirk  or  call 250-725-3414 ext.107


Funding Sources


Industry News

Our Industry News Blog allows us to provide you with timely information about Tourism Tofino’s activities, tourism trends, statistics and more.

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