Industry Our Team

Samantha Hackett (she/her) Executive Director

Contact Samantha to discuss Tourism Tofino’s strategic plan and annual tactical plan, destination marketing and management ideas, suggestions and concerns,  industry trends, statistics and research, and anything related to the operation and activities of Tourism Tofino.

Tel: 250.800.7380  ext. 101
Email:

Jody Kirk (she/her) Destination Stewardship Manager

Speak with Jody about destination management and development efforts, research and planning, and support for new tourism experiences.

Tel: 250.800.7380  ext. 104
Email:

Emily Elston-Macnab (she/her) Marketing Director

Emily is a storyteller and passionate advocate for the Tofino | n̓ačiqs brand.  Leading the marketing program at Tourism Tofino, chat with Emily about campaigns and strategy,  market research and insights, the evolving role of destination marketing organizations and how you can align your marketing efforts with the ʔiisaak Pledge. 

Danielle Fox (she/her) Media & Communications Manager

Inquire with Danielle about meetings, travel trade and group bookings or to set up media visits, fact-checking and requests for assets for publication. Learn about opportunities for members to become involved in Tourism Tofino’s travel media hosting program.

Tel: 250.800.7380  ext. 109
Email:

Samantha Fyleris (she/her) Brand Manager

Reach out to Samantha to discuss the marketing plan, leisure advertising, brand framework and any new and noteworthy happenings in the Tofino area for promotion.

Tel: 250.800.7380  ext. 103
Email:

Jess Cloutier (she/her) Digital Marketing Manager

Jess works to execute our social media strategy, create inspiring content, and curate imagery across various platforms including our website. Contact Jess for any content creator or influencer inquiries or collaborations. If you’ve received a DM from Tourism Tofino, it’s most likely from Jess!

Tel: 250.800.7380
Email:

Jess Mcgarry (she/her) Visitor & Member Services Manager

Contact Jess to discuss Visitor Centre operations, arrange a familiarization tour of your business, learn about the Current Vacancies system, update website business and event listings, request visitor information and apply for Visitor Centre employment.

Tel: 250.800.7380  ext. 107
Email:

Katie Bilodeau (she/her) Member Services Supervisor

Member Services information, questions about membership or your member listing on our website.

Tel: 250.800.7380  ext. 107
Email:

Jessica Turcotte (she/her) Visitor Services Supervisor

For Visitor Services information and assistance with guest bookings and inquiries, reach out to Jessica.

Tel: 250.800.7380  ext. 107
Email: