2026 Spring Campaign: Getting Here Is Part of the Getaway
The journey to Tofino is filled with postcard moments, from the ferry sailing to stops along the way - Our Spring campaign is underway!
THE THEME:
We continue to design campaigns that address travel barriers, identified by past research.
The former "Expect less in Tofino" theme and its variations looked at the high cost of summer accommodations and perceptions of busy-ness by driving visitors to stay here in fall, winter, and spring. This new messaging flips the perception of the length of time it can take to come to Tofino into a benefit; we're leaning into slow travel and encouraging stops along the way.
THE TIMELINE:
This campaign launched the first week of March, and wraps up mid-June.
THE AUDIENCE:
Most ads are being served regionally in BC and Alberta. However, we are reaching a broader North American audience who views specialty US-based channels (including CNN, A&E, and MSNBC) with our 30-second ad, below:
As we've highlighted before, we return to successful tactics from past campaigns to reach potential travellers, while always testing something new.
We're airing this new, 30-sec ad on linear (traditional) and connected/streaming television, as we have done at great cost efficiency in past campaigns, with the added platform of Amazon Prime Video!
One tactic we're continuing from 2025 is Pinterest ads. Below, you'll see two samples - with the ad itself displayed on the left, and how it might show up in a user's mobile feed on the right.
We have also re-engaged CBC Media Solutions to collaborate on this article, targeted to readers based in BC. A few member businesses & organizations are mentioned!
Where do the ads take the user?
While some ads are driivng people to view and interact on Packages & Offers, other ads take users to different blogs, like this getting-to-Tofino itinerary.
Have questions about our Spring campaign and/or other paid advertising?
Please reach out to , Brand Manager.