November 27, 2024

3, 2, 1, Hot Cocoa Trail Launch!

Celebrate the season with over 25 festive specialty hot chocolates to savour!

From Dec 1 to 31, make the every day special with something sweet. This year, we have added a new way to engage with a Hot Cocoa Trail Pass

Check off stops on the trail and earn points for all the hot cocoas you try! Think of it as Pokemon Go! for hot chocolate - when you purchase the advertised hot cocoa, you can check in by scanning a QR code to collect points. Use the map feature to plan your stops geographically, and the filters to help choose drinks that meet your dietary needs, e.g.: where to gluten-free options. 

Each stop is worth 100 points, and you can redeem 300 points for one of our Tourism Tofino nostalgic speckled ceramic mugs that can be picked up at the Tofino Visitor Centre. Redeeming 100 points gets you an entry to our draw prize. Interested in contributing to the draw prize giveaway? Please  - any contribution is welcome! We will be producing social media posts and stories about the giveaway, tagging the businesses who contribute. 

Other advertising efforts: 

Social Media:

  • You may have seen the contest on Curiocity Vancouver (closed Nov 27) with Ocean Village for a 2-night stay in December and 4 gift cards for the Hot Cocoa Trail from: Drift MFG Co., Picnic Charcuterie, Savary Island Pie Co., and Shed Tofino
  • Collaboration Instagram post with Curiocity Vancouver
  • Social media content on our channels (reel coming out on Sunday, Dec 1, and a how-to reel the first week of December too)

In-destination display:

  • Tent cards (being distributed the weekend of Nov 30) for participating businesses and accommodations. If you are a business that does not fall in these categories or manage vacation rentals and would like some, please
  • The trail is listed on posters for Tofino Winter Nights

Print:

  • Tofino Time spread - grab a copy of the December Tofino Time for a full list of all the stops on the trail 
  • Colour ads in the Westerly News

Broadcast:

  • The trail is part of the Community Events Calendar mentioined on-air at Tuff City Radio.

Happy festive season - and hot cocoa drinking! 

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