Prepare Your Offers for the Fall/Winter Campaign!
This year, the annual fall/winter campaign looks a little different:
Messaging from both seasons is being combined into one longer campaign that will allow us to reach and target audiences for longer.
Ads will drive users to a landing page on our website, listing accommodation offers and/or packages including an experience, like food and beverage, a bookable activity (tour/lesson/session), or a shopping or cultural offer.
Please send your offers (maximum of two per accommodation) by August 19th to
Offers will be listed alphabetically on a page with a similar structure to the Current Vacancies, and should include:
- package/offer name/s - this doesn't need to include the accommodation name since it will be identified above the photo,
- a starting/"from" pricepoint based on double occupancy,
- bullet points of what is included,
- the dates range the offer/package is valid, plus any blackout dates
* please note that the offer listing will lead with the existing profile photo of the accommodation. Partnering businesses will have a hyperlink in the offer description.
In May 2024, Tourism Tofino engaged market research with BC-based travellers on their perception of Tofino.
These are some of the key findings leveraged in this campaign:
Key Strengths: Overall Perceptions of Tofino:
Being authentic, offers rest and relaxation, protects and cherishes its unique natural surroundings, provides a variety of outdoor activities, makes visitors feel connected to nature.
Travel Motivators & Barriers:
Key motivators to visiting Tofino: natural beauty, ocean and forest experiences
Key barriers to visiting Tofino: affordability/cost of travel, finding accommodation, needing to travel by ferry
Traveller Demographics:
Within the next 5 years, younger visitors (18-34) and those with children 18 and under at home are most likely to consider visiting Tofino in most seasons.
Visitors to Tofino within the past 5 years are more likely to be younger, higher income, have children less than 18 years, and live on Vancouver Island/Coast.
The audience with the highest awareness of Tofino as a destination is those ages 55+.
Residents of Vancouver Island are more likely to visit Tofino in all seasons than residents of other parts of BC (Metro Vancouver, Interior).
Awareness & Interest
Strong awareness and strong interest in storm watching & nature trails
Fair awareness and strong interest in Hot Springs Cove
Low awareness and strong interest in the food scene
Check back in to future newsletters for more info on this and other Tourism Tofino campaigns.