Crisis Communications Workshop

During this workshop, you'll discover strategic media training to navigate crises and enhance response capabilities. We'll explore the impact of notable wildfires over the past few years on tourism community leaders, how the British Columbia Regional Tourism Secretariat supported and key takeaways. Learn effective strategies for managing sensationalized media headlines and their influence on tourism. Gain insights into best practices in media training to uphold industry resilience. Acquire tools and proactive strategies for crisis preparedness and effective visitor communication, ensuring sustainable tourism practices amidst a changing climate. 

This workshop is open to any of our members who is interested in understanding how to communicate with visitors should a crisis arise, not limited to wildfires. 

The Facilitator of the workshop will be Krista Lochhead, who is a seasoned professional with nearly a decade of experience in hospitality and tourism, notably with Hatch Communications in Vancouver. Krista excels in media relations and crisis communication, leveraging global insights and strong media relationships to guide clients while securing significant earned media coverage. 

Registration is required. For more information and to register for this free event, please head to this link here. 

If you have any questions, please reach out to Danielle