Fall / Winter Campaign Update
The Fall/Winter campaign launched September 2 and will wrap up on November 30.
Ads are being served on a variety of platforms, including Meta, Pinterest, and Reddit (new for us this season!) - as well as in banner format on websites visited by our target audiences in BC, Alberta, and Washington State.
Once someone clicks or taps on an ad, where does this lead to?
We're driving audiences to three different blog posts, plus to Packages & Offers on our site. Have a look at these pages:
1. Kicking Off Cozy Season in Tofino
This piece gives the reader ideas of what to do in Tofino, whether it's getting on the water, getting into spa experiences, getting into the rich variety of locally-owned shops and galleries here, and of course, getting cozy.
Read it here (and see if you recognize the local soccer players in the lead photo!)
2. Your Fall Itinerary
This blog post takes the reader on a 4-day trip to Tofino with different options - find mentions of several businesses throughout this page.
3. 4 Things to Expect Less of in Tofino this Fall & Winter
Here, we continue to play with the more/less theme, where in fall and winter you can expect to pay less for accommodations, have more of the beach to yourself, and so on.
Packages & Offers
If you recall several requests for your fall/winter accommodation offers, this is where the 20 submitted offers landed!
Three weeks into the campaign, this page has seen over 9,000 engaged sessions.
An engaged session is where a user is on a page or an app for at least 10 seconds, has 2 or more page views, or has one conversion - a conversion in this case would be clicking to a specific offer, then (hopefully!) clicking to view the accommodation website for that specific offer.
Thank you for reading along and learning more about this campaign to uplift fall/winter visitation to Tofino.