July 10, 2024
NEW campaign: Take the ʔiisaak Pledge
Digital billboard on Highway 19 North at Snaw-Naw-as Market/Shell
This destination stewardship messaging, aimed at visitors who are already in Tofino or headed here, is now running in the peak months of July and August.
The goal is to raise awareness that Tofino is situated within Tla-o-qui-aht Tribal Parks, and that guests are welcomed, with the expectation of exercising a mindset of conservation and of respect by taking the ʔiisaak Pledge.
When a user clicks/taps on an ad, they are led to the ʔiisaak Pledge page, which was developed in consultation with Tla-o-qui-aht Tribal Parks.
Ads are being served on various platforms, including
- Meta (Instagram and Facebook) posts - as shown above
- Banner ads of different sizes, appearing on websites being visited by visitors or people showing intent to visit
- We are also using the digital billboard spot on Highway 19 to run this messaging (in the lead image of this blog post)