Save the Date: Marketing & Research Roundtable

This 3-hour session will be led by Brad Parsell (Executive Director) and the marketing team from Tourism Tofino. We will do a deep dive into Tourism Tofino's latest market research that can help businesses refine their own marketing efforts. We will explore data gathered over the past year, including:

• 2025 Economic Impact of Tourism in Tofino Study (InterVistas)
• 2024 Brand Awareness & Perception Study (Leger)
• Accommodation data (STR and AirDNA)
• Mobile data (Environics Analytics)
• 2025 Business Survey (Tourism Tofino)
• 2024 Resident Survey (Tourism Tofino)

There will also be a presentation on Tourism Tofino's brand and marketing plans. Space will be created for folks attending to share their own marketing observations and ideas on how we can align our collective marketing efforts to make all of our advertising dollars go further. The session is designed primarily for marketing leads in your organization, but all are welcome to attend.

Stay tuned for more info and registration details!