n̓ačiqs | Tofino on The Price is Right Tonight
What Happens When Our Members Show Up Together
On November 2, n̓ačiqs | Tofino reached living rooms and streaming devices across Canada. Our Indigenous Experience Getaway was featured on The Price is Right Tonight on Citytv and Citytv+, placing nine of our members in front of a national primetime audience.
Missed this episode (Season 2, episode 5)? Find it on the Citytv+ app or watch for it again in spring 2027.
This opportunity didn’t happen by accident. A huge thank you to Samantha Fyleris, our Brand Manager, who saw the potential early and brought members together to build a package showcasing the very best of this place.
The businesses who made it happen - Thank you for saying yes!
- Tin Wis Resort - 4 nights of accommodation
- Ahous Adventures - Hot Springa Cove day trip
- Pacific Coastal Airlines - Round-trip flights between Vancouver & Tofino
- Tofino Resort + Marina Adventure Centre - Remote Floating Sauna experience
- Shelter Restaurant - Multi-course dinner with wine pairings
- Shed - Free Foothill's vanilla soft-serve daily for a one year (11/10 to the Shed team for this creative offer!)
- Tofino Bike Co. - Two Beach Cruiser rentals for three days
- Tofino Paddle Surf - Private SUP lesson and tour
- Tacofino - $100 gift card
Together, this told a story no single business could tell alone: a trip shaped by Indigenous hosts, local businesses, and the people who call this coast home.
Why it matters
A national primetime feature in November does more than build awareness.
It puts Tofino front of mind for travellers planning winter and spring trips, when our businesses have the most room to welcome them. And it showcases a destination where Indigenous-owned businesses sit at the centre of the visitor experience.
Ten reasons participating in co-op opportunities pays off
- Exposure you couldn’t buy alone. National TV and other large opportunities put your business in front of audiences that would be out of reach on your own budget.
- Vetted opportunities. We screen every opportunity for fit, audience and value before bringing it to you.
- We do the legwork. This feature took more than 20 hours of Tourism Tofino staff time to negotiate and plan - so that you don’t have to.
- Learning through the process. Our team supports yours, and you’ll come away with skills you can use for future media and partnership work.
- Asset and photography support. We help you put your best images forward, and can connect you with photo/videography when you need it.
- Brand awareness for the whole destination. When Tofino is seen, every business here benefits.
- New audiences. You get in front of travellers beyond your existing followers, guests, and email list.
- A stronger, authentic story. Our destination story is only complete when businesses of every size take part.
- Content you can keep sharing. “As seen on” moments and partner tags give you credible content for your own channels.
- Relationships that grow. Every co-op project builds connections between members, and with the media and partners who come back for more.
Want in on the next one?
Co-op opportunities come up throughout the year.
To be considered for future packages, media visits and campaigns, contact our team:
- for (editorial) Media
- for Paid Advertising and
- for Social Media and Content Marketing (including blog posts).