Tofino in the Media
Each year, Tourism Tofino hosts a number of journalists to come and experience the destination, then share their stories with readers of numerous outlets.
So far in 2025, we have hosted 5 journalists, and assisted on 2 itinearies through Destination BC. From those trips, there have been 45 placements across - meaning stories have been in 45 different outlets!
These articles have had a reach of 33,168,000 people and an Advertising Value Equivalent (AVE) of just over $400,000 dollars.
Here are a few different articles that have been recently written:
- Where to Eat in Tofino by Sara Harowitz for The Georgia Straight
- 5 Reasons to Stay at Pacific Sands Beach Resort by Bronwyn Lewis for Vita Magazine
- The 20 Best Food Souvenirs to Bring Back From Canada by Aman Dosanj for Food & Wine
- A Perfect Vacation Port in any Storm by Kim Pemberton for The Times Colonist
- In winter, storm watching in this surfing town has become an iconic Canadian Travel Experience by Chloe Berge for The Toronto Star
Very much looking forward to hosting more journalists this spring, then again in the fall and winter months. Should you/your business be interested in learning more about Travel Media, have any questions or would like to work with us on future itineraries, please reach out to , Media & Communications Manager.