NEW in 2025: The Traveller Segmentation Program by Destination Canada
Unlock the power of these new insights on travellers.
Identify your ideal guests with easy-to-use traveller and business/destination quizzes, built by Destination Canada.
This new program aims to help destinations and businesses identify their target visitors. Insights into values, motivations and demographics are available at no cost - including for the primarily Canadian travellers who choose to visit Tofino.
Some of you may recall the former Explorer Quotient program from Destination Canada, which this replaces. This new program presented here offers additional insights and info on seven traveller segments, and as mentioned, is available for free.
Find out what kind of traveller you are, by taking the Traveller Quiz.
(This quiz has been assesed to have a 67% degree of accuracy.)
Find out the type of traveller(s) most likely to be attracted to your current offerings, and what makes them tick, by taking the Destination Quiz.
*you can even assess your ideal traveller segments seasonally, as we know that we see different types of visitors in summer vs winter, for example.*