“Get On the Water” Campaign Features Complimentary BC Ferries Voucher

Tofino, BC, February 25, 2013 – Kicking off what is expected to be a banner whale and wildlife watching season, Tourism Tofino today announced the “Get On the Water” campaign which includes a travel promotion with BC Ferries designed to attract more visitors to the West Coast of Vancouver Island.

Throughout April 2014, visitors who pre-register to stay two nights with a Tofino accommodation provider and participate in a guided on-the-water experience receive a complimentary one-way BC Ferries voucher for a standard vehicle, driver and passenger.

“We are excited to offer complimentary ferry passage to travellers from the Lower Mainland, British Columbia,” said Kirsten Soder, General Manager of Tourism Tofino. “Spring arrives early in Tofino and April offers a variety of unique adventures and wildlife encounters available nowhere else in the world. We’re making it easy for travellers to enjoy Tofino’s wide variety of accommodations and on-the-water activities at this time of year, and although you can fly in and out of Tofino daily from Vancouver, the ferry to Vancouver Island is a hallmark of the coastal BC experience.”

“BC Ferries is very pleased to work with Tourism Tofino to help bring more visitors to Vancouver Island,” said Janet Carson, BC Ferries’ Vice President of Marketing and Travel Services.  “The ‘Get On the Water’ promotion is sure to appeal to travellers looking for the type of unique experience that Tofino offers.”

About Tofino

Located on the rugged west coast of Vancouver Island in British Columbia, Canada, Tofino is bounded by the open Pacific Ocean, Pacific Rim National Park Reserve and the Clayoquot Sound UNESCO Biosphere Reserve.  A year-round travel destination, Tofino is known for its kilometres of sandy beaches, acclaimed accommodations, a growing collection of eateries specializing in boat-to-table cuisine, and unparalleled marine adventures including whale and wildlife watching, saltwater and freshwater fishing, surfing, stand-up paddle boarding, kayaking and Hot Springs Cove excursions. Spring marks the opening of the region’s renowned whale watching season and the annual migration of over 20,000 Grey whales on their 13,000 km journey from the waters of Mexico’s Baja Peninsula to the Bering Sea. Known for the abundance of Grey, Humpback and Orca sightings year-round, the west coast of Vancouver Island is one of the world’s premier whale watching destinations with more than a dozen operators conducting whale and wildlife watching boat tours from March through October.

Offer Qualification Details

  • Offer valid from April 1-30, 2014. Quantities are limited.
  • Visitors must stay a minimum 2 paid nights at a Tofino accommodation of their choice and take a guided marine tour (at least 2 adult participants).
  • Visitors must register name, postal code, and email address at www.freeferry.ca. Registration generates a unique offer code to redeem complimentary ferry voucher available in Tofino at the Visitors Information Centre at 1426 Pacific Rim Highway, 7 days per week, 9am-5pm.
  • Accommodation and on-the-water adventure receipts required.
  • One-way BC Ferries voucher is for car, driver and passenger from Departure Bay or Duke Point to Tsawwassen or Horseshoe Bay in Vancouver.

About Tourism Tofino www.tourismtofino.com

Tourism Tofino is a destination marketing organization (DMO) promoting Tofino’s extensive attributes, local events and hospitality industry businesses. Tourism Tofino also partners with other tourism organizations to create awareness of regional tourism initiatives for visitors worldwide.

About BC Ferries www.bcferries.com

British Columbia Ferry Services Inc., or BC Ferries, is known for safety, spectacular scenery and a proud maritime history. What began in 1960 as a two vessel, two terminal operation has grown into one of the largest, most sophisticated ferry transportation systems in the world, with 35 vessels and up to 47 ports of call.


Media Contact 

Lynda Kaye
Kaye Public Relations for Tourism Tofino

Deborah Marshall
Executive Director, Public Affairs


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