Tofino, BC, March 25, 2014 – Tourism Tofino today announced that it has been recognized by the Canadian eTourism Awards Council and Online Revealed Canada with the 2014 digital marketing award for “Best Innovative Use of Technology” for the organizations’s website and “YourTofino” user-generated content initiative.  The Tourism Tofino team worked with digital agency VentureWeb to develop the microsite, which launched almost one year ago on April 2, 2013.

The Canadian eTourism Awards honour the Canadian travel brands that have successfully met the digital challenge, producing effective and creative digital and social media marketing campaigns for the contemporary online travel consumer.  The Awards are judged by a volunteer group of tourism marketing professionals, and led by the Canadian eTourism Council, a national forum of Canadian tourism marketing executives specializing in online communications.  Kirsten Soder, General Manager of Tourism Tofino, will be accepting the award at the 5th annual Canadian eTourism Awards, presented in association with the Online Revealed Conference April 7-9, 2014 in Toronto.

Winners of the 2014 Canadian eTourism Awards include:

  • Best Innovative Use of Technology = Tourism Tofino
  • Best Mobile App = TravelZoo
  • Best Online Campaign = Newfoundland and Labrador Tourism
  • Best Social Media Campaign = WestJet
  • Best User Generated Content = Nova Scotia Tourism Agency
  • Best Website = White Oaks Resort & Spa


About Tourism Tofino

Tourism Tofino is a destination marketing organization (DMO) promoting Tofino’s extensive attributes, local events and hospitality industry businesses. Tourism Tofino also partners with other tourism organizations to create awareness of regional tourism initiatives for visitors worldwide.


Media Contact

Lynda Kaye

Kaye Public Relations for Tourism Tofino