Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought this would be as good an occasion as any to share how a few Canadian destinations are setting themselves apart in the ever-competitive online travel landscape. According to the latest Canadian DMO Benchmarking Study, conducted by A Couple of Chicks digital agency in Toronto, there are few trailblazers in the country, as we lag behind other international countries in terms of our online mobile presence, for example. Nevertheless, there are silver linings on these social media clouds, and there are certainly more than a few destinations that shine their way to a stellar online presence, as was demonstrated during the 5th annual Canada E-Tourism Awards, last April 9th. (see list of winners here)

So without further ado, here are some discoveries from the past week, along with some personal favorites from the past year. Did I miss any important ones? If so, please feel free to add your suggestion in the comment section below the post.

Tourism Tofino

I have never been to Tofino, which sits at the far-end of Vancouver Island, in British Columbia, but it’s always been on my bucket list of places to travel to. Tourism Tofino won the coveted “Best Use of Technology” category at the recent Canadian E-Tourism Awards, and it’s great to see such a small destination manage to have a responsive web design, along with a microsite, YourTofino.com, where folks are encouraged to share their moments via their preferred social media outlet.

Your Tofino


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