Tourism Industry Veteran Jenn Houtby-Ferguson Chosen to Lead Award-Winning Destination Marketing Organization During General Manager’s Maternity Leave


Tofino, BC, June 16, 2014 – Destination Marketing Organization (DMO) Tourism Tofino today announced the appointment of Jenn Houtby-Ferguson as Acting General Manager for an 8‑month period beginning July 21, 2014 during General Manager Kirsten Soder’s maternity leave.


“We are very excited to welcome Jenn to our team of tourism marketing experts,” said Tourism Tofino’s General Manager, Kirsten Soder. “Our hiring committee and I are confident that Jenn’s skills, experience and abilities will enable the organization to function flawlessly during my absence. Jenn will be well-supported by Tourism Tofino’s senior staff members Samantha Fyleris and Sarah Timberlake, and we have recently added an administrative support role filled by Caitlin Hedley who will be help to ensure a smooth transition between managers.”


About Jenn Houtby-Ferguson

A seasoned veteran of the tourism industry, Jenn Houtby-Ferguson, CMP, CMM, is passionate about destination marketing and raising the bar in the tourism industry.  Jenn spent the last two years with Tourism Nanaimo most recently as Destination Development Officer.  From 2007 – 2012 Jenn was the Director of Sales & Marketing of the largest Resort on Vancouver Island.  Named a finalist of the Top 20 Under 40 both 2012 and 2013, Jenn is currently pursuing her Master of Arts in Tourism Management though Royal Roads University.


About Tourism Tofino
Tourism Tofino is a destination marketing organization (DMO) promoting Tofino’s extensive destination attributes, local events and hospitality industry businesses. Tourism Tofino also partners with other tourism organizations to create awareness of regional tourism initiatives for visitors worldwide. Follow Tourism Tofino on Facebook and Twitter: @tourism_tofino 

Media Contact
Lynda Kaye
Kaye Public Relations for Tourism Tofino
p: 250-266-5293


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