Media in Tofino
Do you have a story about Tofino that needs to be told? Inspired by the rugged coastline, eclectic town, Indigenous culture and revitalization, or the food scene?
Tofino is home to storytelling - the Nuu-chah-nulth peoples’ culture is rooted in oral tradition - and that practice of storytelling continues to this day. We are thrilled to hear your perspective on what makes Tofino a unique destination. Tell us about the subtle nuances in the landscape, the people, and the experiences that make Tofino unlike anywhere else in the world.
We can direct you to the places, personalities and activities that make Tofino a compelling year-round destination.
Trip requests
The best way to get a sense of a community is to immerse yourself in it. We work with a variety of media and content creators throughout the year to facilitate visits and provide complementary resources. Given the volume of requests, here are some basic guidelines for media visits:
- We ask for a minimum lead time of 3 weeks before your requested visit.
- Blackout periods apply. This includes statutory holidays, peak summer season and certain events.
Please complete our media request form. We will respond to the inquiries that align with our marketing and target audiences. If you have a proposal, please upload it to the form.
Media contact
Danielle Fox
Travel Media Relations & Business Development Manager
250.800.7380 ext. 109
Photo and video requests
If you’re looking for media assets to help illustrate your Tofino story, please register for an account here. Our media library holds a variety of high-resolution photos and videos and we will share access to our files upon request.
Filming requests
It’s natural to want to capture the beauty of this place on video. Here are some things you should know first.
Photography and filming guidelines
With nature at our doorstep, visual inspiration abounds. While we have a comprehensive library of assets, we are always looking for unique angles of Tofino. Please note that the content we license and share must depict behaviour that is safe, lawful, and respectful.
There are some commonly photographed and filmed scenes that we cannot use when representing Tofino, including when we are tagged on social media. Here are some examples:
- The Canso Bomber, Cox Bay Lookout, or Radar Beach - all of these are unsanctioned trails in the National Park Reserve that we cannot promote because they pose a risk to visitors and/or the ecosystem.
- Dogs off-leash - all areas in Tofino or the National Park Reserve are dogs on-leash spaces.
- People standing on rocks near breaking waves - discouraged so that people stay a safe distance in case of sneaker waves.
- People with their backs turned to the water.
- Cycling/skateboarding/longboarding without helmets.
- Scenes on Pettinger Point because this is part of the Pacific Sands Resort property.
- Surfers with Lovekin Rock within view at Long Beach.
- Consuming open alcohol on the beach or any public space.
- Beach fires that are not in raised firepits or that use driftwood.
- Fishing or boat activities without a PFD.
- Going off trail.
- Stopping for wildlife (eg: pulling off the road to see bears, etc.).
We sometimes have specific projects and will contract a photographer to shoot for us. Please fill out the Media Request Form if you are interested in being on our list of contract photographers and let us know your area of specialization ( events, adventure, scenery, etc.).
We typically ask for perpetual, non-exclusive use, and are interested in licensing more images and videos for third-party usage.
We need your keen eye! We are looking for authentic, natural and not overly edited images on specific subjects, including:
- Storm Watching - from the beach, safely, i.e. facing the ocean, no standing on tidal rocks, not at Pettinger Point - view safe vantage points here
- People enjoying accommodations - inside a room/cabin/suite, on the balcony/patio with a coffee, etc.
- Beach scenes that are not surfing-related - people flying kites, playing with kelp, exploring tide pools, building sandcastles, kicking a soccer ball or tossing a football, sharing a picnic, etc.
- People walking the Big Tree Trail or Tonquin Trail.
- Fishing trips that are not trophy photos (a row of dead fish on the dock)
- Large groups or family gatherings
- People walking through town
- People in restaurant scenes: sitting together, in the moment, breaking bread together.
- Dogs on leash - on the beach, on a patio, along the Multi-Use Path, or in town.
